CzechTourism is a state-funded organization established by the Ministry for Regional Development of the Czech Republic. Its primary mission is to promote Czechia as a premier tourist destination both domestically and internationally.

Key Objectives and Activities

1. Destination Marketing: CzechTourism is dedicated to creating a positive image of Czechia through various marketing activities. This includes promoting the country’s rich cultural heritage, natural beauty, and modern attractions. The agency works on both domestic and foreign markets to highlight Czechia’s unique tourism offerings. Visit the web portal Visit Czechia for more information or search #visitczechia on your favorite social media platforms.

2. Coordination and Support: The agency coordinates tourism activities across the country, collaborating with state and local government authorities, professional organizations, and educational institutions. This ensures a cohesive approach to tourism development and promotion.

3. Information and Research: CzechTourism provides valuable information and research to support the tourism industry. This includes publishing reports, conducting market research, and offering educational activities to maintain the competitiveness of Czech tourism entities.

4. International Representation: To effectively promote Czechia abroad, CzechTourism has established representations in various countries. These offices work to inform foreign journalists, professionals, and the general public about the diverse tourism opportunities in Czechia.